Yamaha Fascino Miss Diva, a national beauty pageant in India that annually selects representatives to participate in various international beauty pageants will be on the hunt for India’s next Diva. Since 2014, Yamaha is supporting the pageant in the capacity of the Title Sponsor and thus providing a platform to bring together new talents into the fashion fraternity.The much-awaited auditions will begin across various cities from June 24, 2018 onwards. A set of fashion industry veterans will be short listing talents at the auditions based on general intelligence in presentation, grooming and fashion.
The initial rounds will be designed and judged on multiple parameters like:
- Ramp walk
- Communication skills
The final round of auditions and selection will take place in Mumbai followed by city tours to gain publicity. All the finalists will get an opportunity to get personalised grooming and training sessions by renowned experts.
Speaking on the occasion, Mr. Roy Kurian, Senior Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “Yamaha is pleased and excited to announce the commencement of Yamaha Fascino Miss Diva’s fifth edition. With this initiative of Yamaha, the brand aims to honour and support the women of today who are soon going to represent the country across the globe.”
In the past, names like Asha Bhat and Srinidhi Shetty have represented India and won the international title Miss Supranational in 2014 and 2016 consecutively, while many other participants and title winners have already set their benchmark for stunning assignments in the entertainment and fashion industry.
As a global brand, Yamaha drives people’s dreams with passion by offering exciting products or concepts that creates exceptional value and deep satisfaction (Kando). Yamaha’s Fascino emphasized ‘Fashion’ as part of the dream to own a personal mobility solution. While remitting the scooter to fashion, thus connecting Indian ‘scootering’ with that of the world, it was found that women selecting fashion as a choice of career is much unexplored in India. That is when Yamaha felt the need to support the beauty pageant as the title sponsor so that it could encourage many young talents to step in to the career of fashion. Alongside, it would also connect scooter buyers with the cult of fashion by creating a new organized trend in ‘scootering’.
About Yamaha Motor India Sales Pvt. Ltd.
Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, (YMC), Japan. In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM). YMC has established its wholly-owned subsidiary – Yamaha Motor India Sales Pvt. Ltd. (YMIS) in India to independently support IYM in Sales & Marketing of its products.